Forn Bakery in Deiá Forn Bakery in DeiáMarch 16, 2018 in Spain, TravelShare ThisFacebookPinterestTwitterPrintemail Generational businesses, those run by families who live and breathe the soul of the trade, have always touched my heart in a distinctive and memorable way. There’s something that pulses at the core of what they do that goes beyond monetary value. I walk in and can feel the tender care that is taken by each member of the family. Kids run through the store while brothers and sisters ring up the next customer, uncles pull up trucks for the morning deliveries, grandparents whittle away at the newest numbers. I feel a true sense of teamwork and care for the community. Forn Bakery in Deia, run by Vicente Reyes (and the Reyes family), is certainly no different. Located on the beautiful Spanish Island of Mallorca (aka Majorca) Forn Bakery originally opened in 1958 in Palma, but the roots of the family business run much deeper. Vicente’s great grandmother owned many of the properties in the center of Deía including the well-known bar Sa Fonda when she ran it as a hotel. The family moved its operations to Deía and 1974 and continues to thrive as the heartbeat of this small artists’ village. The bakery was opened by his great grandfather and run by his grandfather, Tony, until last year. Vicente is a celebrated professional cyclist but always knew he would return to run the bakery one day. “I was 1 or 2 years old already in the bakery…basically born there” Vicente noted. “I remember stacks of flour bags, climbing over them and playing all day with my cousins and brother.” When Vicente was 8 or 9 years old he started working with his father Tony who taught him everything about the business. By age 20 he was fully immersed in the pro-cycling industry and left the business for Tony to run. 15 years later Vicente took over the whole business and continues to work with 14 employees, all family and close friends. Vicente’s career as a professional cyclist allowed him to learn about and practice healthy eating on a regular basis. Because of his knowledge he works exclusively with organic flour (aka ecological flour) and offers healthy items in his store that may otherwise be difficult to find including various quinoa, bee pollen, chia seeds, and more. “Working here is part of our heart, you know. We’re not working for money…we’re not working because we need to. We love this job and being part of the community and doing good things for everyone.” Because the store is located at the center of the village, it is perfectly positioned to be the town’s go-to problem solver. “Everyone, when they need something, comes to us. It’s more than baked goods. The other day we helped someone fix their car. We never say ‘no.’ That’s a rule. It’s important to give everyone service.” Vicente speak 5 different languages (Spanish, Mallorquín, English, German, and some French) which takes his customer service skills to another level. Vicente takes this rule very seriously and will even cater to special requests that they cannot provide in-store. “We will drive to Palma and search for anything the customer is looking for whether it’s a specific food, bottle of wine, clothes, ice cream and more.” Vicente takes special orders from personal chefs and also families looking to stock their holiday home during their visit. To place an order and schedule a delivery simply email Vicente at: email@example.com You can find Forn Bakery in Deía’s town center but you can also enjoy its treats in other locations. Forn Bakery has another location in Port De Soller just after the wooden bridge on the coast-line. They also make daily deliveries to Arabay Coffee, Mallorca’s only locally roasted coffee, in Palma’s Old-Town and delivers french bread to Victoria Restaurant in Palma.